Selena Gomez is hard at work for her own fragrance even if some naysayer’s say she is copying her boyfriend. While she is leaving it up to her fans for the most part to pick the scent, she has thought of her campaign. She recently stated that she wants it to look romantic, much like her own personality. Here is what she all had to say about the upcoming launch and campaign.
It is great to see that she is so serious about the fragrance. We need more celebrities who expand into beauty to be like that. The fact that she wants her fans opinions is great and she realizes that it needs to capture a wide market. I think she is slowly starting to expand outside of her Disney age group of fans.
Are you pleased that she is so dedicated to her scent? I am, I know so many stars just lend their name to the project. She seems to be involved in a lot of what she does, which is a huge bonus. I have high hopes that she will be able to do this successfully with no issues. I am sure her fans will buy it up, but she might also grow her fan base via the fragrance.